ASAM mission is to provide innovative, qualitative, cost effective & safe solutions

ASAM delivers advanced systems integration services encompassing telecom networks, safety and security systems, off-grid solar generation, and DC power solutions. We support critical infrastructure across the Middle East with fully engineered, compliant, and scalable turnkey deployments for oil & gas, utilities, transport, telecom, and commercial sectors.

Detailed Engineering Design.
Project Management
System Integration
IFAT

19+

Experience

About Us

ASAM (Ali Salim Al Midfa) was established in 2007 as a Trading and Contracting Establishment under the laws of the Kingdom of Saudi Arabia.

Our operations are structured through two separate companies, each serving a distinct business function:

Salim Al Midfa Trading Company (ASAM) – responsible for Trading, Distribution, and Commercial Activities, representing and supplying international manufacturers and technology solutions across the Kingdom of Saudi Arabia.

Advanced Solutions & Automation Company (ASAM) – responsible for Projects, Contracting, Systems Integration, and Engineering Solutions, delivering comprehensive solutions across telecommunications, security systems, automation, on-grid and off-grid solar systems, DC power infrastructure, and other critical infrastructure applications.

In 2024, ASAM was restructured into an incorporated limited liability company, expanding its scope through the integration of Global Technologies’ Solar Division and DC Power Systems. This strategic transformation significantly enhanced our organizational strength and technical capabilities, enabling us to deliver comprehensive solutions across telecommunications, security systems, on-grid and off-grid solar systems, and DC power infrastructure for projects throughout the Gulf region and internationally.
As a specialized systems integrator, ASAM employs a highly skilled team of professionals with extensive industry experience, capable of executing complex and technically demanding projects, particularly within the petrochemical and energy sectors.
Our services encompass the full project lifecycle, including consultancy, design, engineering, project management, procurement, system integration, installation, commissioning, and after-sales support. Supported by a diverse, multinational, and multilingual engineering team, ASAM is committed to delivering innovative, high-integrity solutions based on proven technologies and industry best practices.

Services & Solutions we provide:

Service & Solutions

The turnkey services provided by ASAM include consultancy services, design, engineering, project management, procurement, system integration, installation, commissioning and after sales and maintenance services.

Detailed Engineering Design.

Project Management

System Integration

IFAT

History

Quality Assurance and Mission Statement:

ASAM’s mission is to deliver innovative, high-quality, cost-effective, and safe solutions to all EPCs and End-Users while contributing to the preservation of global energy resources, infrastructure, and the environment. We recognize that every project has unique requirements, and by understanding these needs, we provide tailored solutions that enable best performance and long-term success.

At ASAM, we collaborate with industry leaders across diverse industrial segments, gaining extensive experience and a broad perspective that transcends geographical and cultural boundaries. Over time, ASAM has evolved into a trusted technology solution provider, primarily serving the industrial and oil & gas sectors, with a strong focus on the Middle East market.

ASAM has been rapidly positioned itself as a leading system integrator within the oil & gas and industrial sectors, driven by our commitment to excellence, innovation, and reliability.

Projects:
ASAM has successfully executed Telecom, Solar Systems and DC Systems with well-known international EPCs contractors, ADNOC, ARAMCO.

Markets We serve:

Oil & Gas

Power & water

Telecom industries

Petrochemicals industry

Infrastructure

Divisions

Our Core Specialized Divisions

ASAM delivers specialized turnkey engineering, telecommunications infrastructure, renewable energy solutions, and mission-critical DC power systems across the Middle East.